Websites reflect the brand or image of the company. A brand that stagnates in one ground is behind the competition. Without any change, it will eventually lose in the market. That’s why most companies employ rebranding. Along with this strategy, websites are redesigned. An effective website redesign can create wonders for your brand. In this year, you have to make sure that you keep up with the competition. However, what would you do if your website that ranks high in Google and getting large traffic needs to be redesigned? Is there any way where you can maintain your SEO clout while redesigning your website? A free organic traffic is an important source of leads for many companies. While you have to drastic changes in the site, you should not sacrifice your SEO.
1. Similar URL for easy recall
Website redesigning is an integral part of rebranding however, you should make sure that all internal URL structure is the same with the former site. You have to keep your domain almost similar to your previous website to give a hint to your prospect readers that they have landed to the right page.
2. Know your redirects
In case you want to change your redirects, you will know what buttons to push because you know where your redirects are located as well as how to change them. It largely depends on your webserver software or hosting company. For example, Apache webservers, redirects are located in an .htaccess file, or an httpd.conf file.
3. Avoid 404, Use 301
When there is a new website, there is a need to change the part or all of the URL structure. When a URL is changed to a new location, the previous URL should have a 301 redirect to avoid prompting the users to 404 “Page not Found”. It will direct users which page to go next. However, you must redirect an old URL to the new URL and not to the homepage
4. Keep the existing URL redirects
If you have existing redirects, you have to make sure that you can identify all redirects and you will use it for the new website.
5. Keep the title tags, meta tags, for all website content.
Recreating the pages for the revamped website requires you to preserve the content, title tags and meta descriptions because it improves the change that you will maintain your SEO rankings.
6. Create an updated XML Sitemap
You must provide the search engines an updated XML sitemap to help your visitors find the content on your website. Monitor the performance of the new website to see if you need to make some adjustments.
7. Get the man for the job
When you are considering website redesign you have to find an expert who will get hold of the job. They can provide sound advice allowing you to get a better website while retaining your SEO clout. Rebranding is not easy especially if you are doing business online. There are a lot of things to consider including the new template, the faceted navigation, colors and current SEO rankings. However, Google provided these tips to ensure that you keep your business alive. It is also a good way of keeping your customers for good. Thoughts? Please share it below