Designing in 2018: 5 Web Design Trends to Incorporate with Your SEO
by Al Gomez
Web design is an integral part of your online business. If it was a physical store, think of it as a self-serving business, web design is more than just the outer appearance of your establishment. It also encompasses the layout and the convenience that it offers to the customers.
Is your site easy to find amongst the millions of online businesses on the web? Do you think your website is aesthetically appealing? Is it easy to navigate? Are the contents (i.e your products and services) easy to see and browse? Are your contents up to date?
Unlike a real brick and mortar store, your website doesn’t have any sales attendant available for customers questions.
Therefore, do you have a place where they can find any information that they need? Is your site’s service fast?
The Connection Between Web Design and SEO
Regarding all of these questions, we can see that web design is a big deal when it comes to customer satisfaction and UX (user experience), but where does SEO or Search Engine Optimization fit in the picture?
Why does your business need SEO for? Exposure. The higher the rank, the more the people see your business and increases the chance for them to visit your site.
Once upon a time, the only thing that matters to get a high rank is to stuff your website full of keywords that it can choke. But times have changed.
Google always values the best quality information to give their searcher and has become smarter in sorting through quality content from a keyword-rich one. It judges a site worthy of a higher rank using two distinct indicators:
- Bounce Rate. When someone visits a website and then clicks the back button, exiting out of your site and back in the SERPs. This shows that your site is of low quality.
- Dwell Time. The amount of time a visitor spends browsing and hanging out on your site. The longer the time they spend on your site, the better. This shows that your site is of high quality.
Therefore, in order to rank high, you need to reduce your bounce rate and keep your visitors on your site. That’s where quality web design comes in to ensure great UX.
To further improve your UX and design, learn about the web design trends for 2018 in order to take lead and gain more traffic.
1. Responsibly Responsive Web
With mobile-first, this makes Google acknowledge the mobile version of your site as the real version. Your ranking will be based off from thereafter.
Since their announcement, Google kept on reminding web owners and SEOs the importance of optimizing their mobile websites.
This includes the responsive web design feature. Phones and tablets have smaller screen compared to desktops and laptops. This feature enables your website to be able to respond and adapt accordingly to the user’s device, platform, and orientation.
2. Artify with SVGs
Even though they exist and have been with us in a long time, SVGs(Scalable Vector Graphics) are found to be dominating 2018’s web design.
Due to the imminent mobile-first indexing, it is no wonder that many are looking for alternatives to replace heavy-weight images on their websites.
SVGs are the perfect answer as an alternative. Not only that it is light-weight which can improve the loading speed of a mobile site, it can be scaled in various sizes without deteriorating the quality.
Other than that, they surprisingly pair well with other media such as 360-degree views, logo animations, and 3D images.
3. Yes to Micro-Interaction
Social media is a must-have in every website. People love to share new knowledge and tidbit from the internet and having social media micro-interaction on your site are equivalent to brownie points.
It doesn’t just stop there. Gone were the days when one will have to refresh the page in order to see an update or a new message that has been received.
And people love multitasking. Therefore, having to be able to do messaging while browsing the net without reloading it significantly improves UX.
Little changes and additions as long as its helpful makes a huge difference on people’s impression with your website.
4. Animating Animations
Animations are a great way to keep your customers entertained while they are browsing your site. This, in turn, boosts dwell time.
Additionally, incorporating animation creates a playful and fun atmosphere. Business doesn’t always have to be stiff and stuffy. No one actually wants stiff and stuffy.
However, animations are not just there to entertain, they exist to ease the transition from one page to another. They are used to create a sense of harmony and fluid motion when one browses.
With that said, animations are still great in keeping visitors in your site when inevitable page loading happens and lessens exit rate.
5. Stick to Sticky Elements
As the use of mobile grows, web designers and developers are creating a way to make website navigation for mobile users easier.
Then the sticky elements are born. Sticky elements apply to both navigation and ads that appear on mobile sites.
It is found that despite their dislike with ads showing when they browse, they find it acceptable for ads to stick at the bottom of the screen. It is still visible but it’s not in the way.
When it comes to sticky navigations, users find it easy and convenient for them to transfer from web page to web page. This saves them the time from scrolling all the way up just to get to another page.
Knowing the importance of web design is crucial. Why?
First, good web design makes it easier to achieve good SEO. Second, keep on doing good in both and you’ll get higher rankings from satisfied customers. Then last but not the least, higher rankings mean more customers!
The real success is based on how satisfied your customers are, may it be from your impeccable services or outstanding products.
The way web design and SEO work is to attract them in order to deliver those services. Learn the trends in order to make the necessary steps to improve your business towards success.
February 19, 2018
January 22, 2018