Boosting Your Law Firm with Video Marketing for Lawyers
by Al Gomez
Humans are naturally visual creatures. The eyes, being the dominant form of our senses, it makes sense that content with visual stimulation garners the most response from readers.
Many marketers, people in business, and even the simple bloggers are incorporating as many visual elements into their contents. Even though visual elements don’t directly affect rankings and SEO, they are an essential ingredient that can affect the two.
Why Use Video Marketing?
The demand for visual elements in content to attract more visitors and potential customers are rising at a constant pace.
YouTube is teeming with video content and more visitors with every day. It is the largest video-sharing platform in the world and has 1.5 billion monthly users.
Additionally, people watch 180.1 million videos in the US alone. Wonder how many more videos are viewed in other countries.
Statistics also show that every day, about 1 billion videos are being watched with 500 hours of videos being uploaded per minute. With that much audience, you will never be without a viewer or two or more.
Due to the high demand for video content, video marketing has become a trend from the past years. Not utilizing in video marketing will result in lost in opportunities to be able to gain new customers.
And what’s more, your competitors are doing it. You should too in order to keep up with the fierce competition.
Benefits of Video Marketing for Lawyers
It Improves Your SEO
SEO or Search Engine Optimization is an essential factor that affects your visibility on the internet.
In order to get a lot of visibility, your website should be ranked high. It doesn’t mean that you have to be the number one(although that is preferable), a page one rank is more than enough.
Having a high rank in the SERPs or Search Engine Results Page will increase the chances of having more visitors. More visitors means more potential customers.
Get Remembered Easily
Compared to text-only content such as blog posts and ebooks, integrating them with visual elements such as images improves it.
However, as people and the internet keep on evolving, simple images sometimes won’t cut it. Utilizing video to convey your message makes it easier for people to remember it. Research shows that audience retains 90% of the information that was shown in the video compared to text-based content.
Moreover, research reveals that 80% of the people respond more favorably to video content. They would either visit your page, contact your company or visit your physical establishment.
Types of Videos for Lawyers
Legal Brand Videos
In order to get people to know you, you have to introduce yourself or your company.
Legal brand videos are a great way to integrate video content with letting the people know about you, your comrades, your company and what you do. Here you will be able to state your capabilities, how you can help, who you help and so on.
Rather than boring your clients with your company’s history in text-based posts, utilize the use of video content. Brand videos make the story of your business more engaging, more interacting and more interesting.
Educational and FAQs Videos
Why are contents made? The purpose of most contents is to deliver value and learning to viewers.
Not all people know about the law, lawyers, and being in a law firm but they know that someday, they might have that little knowledge. Educational video contents can be an excellent way to provide insight to those people.
Not only that, but it also boosts your credibility and authority as you show them that your good at your job. By answering their questions and inquiries when making FAQs or Frequently Asked Questions video, you are encouraging the build of trust.
Case Studies and Testimonials
One of the most common mistakes that lawyers make is making the video all about themselves.
Although it is okay to mention a thing or two about you, the whole point of having case studies and testimonials is to feature your customers and how good are you in helping them. Despite living in a world with AI(Artificial Intelligence) and technology, people still trust what other people are saying.
Let your clients tell the people what sets you apart from all the others. By making testimonials and case studies, this lets viewers relate to your clients and let their experiences show you and your companies capabilities.
Tips in Video Marketing
When making any of your company’s video, DIYs or Do-it-yourself is not recommended.
Unless you also have expert knowledge of the equipment needed and procedures to be done to create a video content, don’t do it by yourself. It may be a good idea, especially if you are a solo practitioner.
Findings show that 62% of viewers will create a bad impression of you the moment you produce poor quality videos. Unless you are confident with your videomaking skills, it is wise to leave it to the professionals.
Click that Share Button
No matter how good your video content is, it can’t get views and reactions from viewers by itself.
Therefore, believing in the saying “if you build it, they will come” is a total waste of your time and effort. Why?
As mentioned before, at least 500 hours worth of videos are uploaded every minute. If you think that your video is still good on its own, then by the next second a new video outdid it.
The role of video content is important and affects many factors that comprise the elements that define your ranking and SEO.
Other than boosting SEO, it also increases your reputation as you showcase your capabilities. Moreover, it increases your customer engagement. Creating compelling content will prompt some question and answer portion from your viewers. By engaging with those viewers, you will be able to build a rapport with you and your audience.
By knowing the importance of video marketing for the improvement of your law firm, you will want to integrate this into your marketing strategy, if you haven’t already.
However, if you have, learning about its importance will prompt you to improve your strategy further.
There is no constant and steady. The world of the internet keeps on evolving and shifting. The best one can do is to adapt, learn then, more importantly, compete and improve. By utilizing what the others are also using, you have to do what they do… only better.
February 6, 2018