SEO Images Strategies – The Ultimate Guide
Images on a website and SEO are inextricably linked. Great imagery can help some of your SEO metrics, just as it can boost things like share rate and readability of your text.
In this article, we will talk about the key points to remember when it comes to image SEO. Once you’ve mastered the fundamentals of image SEO, you can help build your website and rank higher in Google.
1. Choose the Right Format
There is no one-size-fits-all format for photographs; it all depends on the type of image and how you intend to utilize it. In a nutshell, we advise you to:
- Choose JPEG for larger images or illustrations since it provides good color and clarity with modest file size.
- Use PNG if you want your image’s background transparency to be preserved.
- Use WebP instead of JPEG and PNG. With lesser file sizes, it will provide high-quality outcomes.
Check whether particular browsers support your preferred format if you know a substantial portion of your audience utilizes specific browsers or devices.
2. Reduce The Image File Size
Images enhance the aesthetic appeal of your website, but they should be used sparingly. They can slow down your load speed if there are too many of them or if images are too huge. This may result in fewer conversions or a drop in your page’s ranking.
Keep file sizes small to achieve faster page loading times. There is no hard and fast rule concerning file size. However, anything more than a few hundred kilobytes would most likely slow down your site.
JPGs are a good choice because they provide the best quality for the least file size, but other file formats will also work. Try out your alternatives to discover which one has the best quality for the smallest size and fastest load time.
3. Create Unique Images
The greatest method to optimize images in a blog post, just as when writing the text for SEO traffic, is to make sure that the photos you chose are relevant and interesting.
When it comes to optimizing images for your posts, your best bet is to select images that will appeal to your visitors – and in many circumstances, unique photographs are the greatest option.
If you want to create your own image for the website, you can go to Wondershare Pixcut. By this, you will have the chance to create a unique image that surely will have no duplication. You can even remove background from images which is another option you can do to create a unique image.
4. Beware Of Copyrights
When selecting a picture for your website, this is critical. The reverse image search tools will not just provide you with images that are relevant to your niche. They would, however, supply you with information to assist you in determining if an image is free to use or is covered by copyrights.
If you have breached any copyright issues, you may be issued a letter under the Digital Millennium Copyright Act (DMCA). If the owner of a piece of content notices one of their pieces on your site, they may issue a DMCA Takedown, which you must comply with.
To avoid any legal issues in the future, it is recommended that you double-check every image you use on your website.
5. Customize Image File Names
This is one of those steps that are so simple and astounding where no one does it.
Take the time to change the filename before uploading an image to your website. Replace it with anything related to the image and, if feasible, include one of the page’s target keywords.
6. Optimize Your Alt Attributes Carefully
When a browser can’t produce an image properly, the alt attributes provide a text replacement. They’re also utilized to make websites more accessible.
The alt attribute also helps your website rank higher in search engines. Adding proper alt attributes to your photos on your website that include important keywords will help you rank higher in search engines.
In fact, using alt attributes is perhaps the most effective strategy to ensure that your ecommerce products appear in Google image and web searches.
7. Consider Lazy Loading
In their developer documentation, Google suggests lazy loading for pictures to help your sites load faster. By postponing the loading of pictures until the page visitor scrolls to the image, lazy loading helps pages load faster.
Is lazy loading that important?
Yes! Lazy loading keeps your website have better performance, gives excellent user experience, and provides good SEO.
8. Make Your Page Title & Description
Google also revealed that their picture search algorithm includes your page title and description.
According to Google’s support page:
“To better describe each result and how it pertains to the user query, Google Images automatically provides a title and snippet… We get this information from a variety of places, including the title’s descriptive information and meta tags.”
All of your basic on-page SEO elements, like metadata, header tags, page language, structured data, and so on, have an impact on how Google ranks your photos.
9. Make Your Images Mobile-Friendly
This is one of the most crucial aspects of image optimization. Typically, photographs submitted to websites are designed to be seen on desktop or laptop computers. Smartphones and tablets now account for the majority of internet traffic. This is why you must optimize your photos for mobile devices.
If you want your page to get indexed at the top of the search results, you should focus on making all of your content mobile-friendly. You must generate or obtain the most mobile-friendly photos possible!
10. Add Images to Your Sitemap
Because images cannot provide information to search engines, you must provide as many clues as possible about what they include. As a best practice for publishing images, Google suggests developing image sitemaps.
This implies you should follow its guidelines for uploading photographs to the internet. If you don’t, your photographs won’t rank as well in the search engines as they could.
We hope you’ll think about SEO for photos as you optimize your content for the web. With Google improving its ability to recognize features in photos daily, it makes sense to ensure that the image and its parts contribute to a positive user experience and SEO.
When adding an image to an article, keep the points listed above in mind. As you expand your reach and enhance your online reputation, the SEO rewards are well worth the work.
We’re pleased to assist you if you’re still unsure how to handle SEO for your images or any other area of your website. To start drawing more traffic and leads, contact us today!
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