SEO Over the Years
The common misconception about search engine optimization is that it’s results are achievable based on a specific marketer’s own set of rules. But that’s not like that at all. The ‘O’ stands for optimization, and it is dependent on the ‘SE’ — search engines. If you want to rank prominently, you must follow Google’s rules and regulations — not what somebody wrote on a blog or website. For your site, that means you need to follow Google’s webmaster guidelines if you want to rank prominently on the search engines. And to abide correctly with Google’s rules, you need to be adaptable, fluid, a Google-friendly site and quick to notice trends.
Google’s Ranking Factors
Google details clearly and extensively on how to optimize your company’s web presence. For local companies, like your roofing company, for instance, Google’s guidelines on ranking locally is clear. For starters, updated and correct business information is needed along with your location data and contact numbers. These two are critical to your local SEO, and is responsible for the majority of roofing leads coming through organic search. These sources of information can seem very overwhelming for some people — especially if they’re new to digital marketing. Combining this influx of real-time data with a roofer’s schedule can be disastrous. But fortunately, you can freely outsource your SEO efforts.