SEO Case Study: 18,867.14% More Organic Traffic in Just 6 Months Revealed! - Dlinkers

SEO Case Study: 18,867.14% More Organic Traffic in Just 6 Months Revealed!

SEO Case Study 1
SEO Case Study: 18,867.14% More Organic Traffic in Just 6 Months Revealed!

Take a look below: increasing organic traffic, lower bounce rate? Maybe you’re wondering now but we will further reveal more about this on this SEO Case study.

page-sessions-and-bounce-rate

Somewhat, this is too good to be true, but YES this is REAL and it’s POSSIBLE. The stats above are from our client’s search console data, although this happened in the previous years, we want to reveal this one and share our learnings.

Are you wondering how we made that happen?  I will reveal that on this SEO case study, but before that, I’ll give some points to ponder:

Over the years, I have been asked by business owners WHY it’s so important to get the #1 ranking in Google. The answer: more traffic, more clicks, more leads, more sales.

This SEO case study for Body Applicator Wraps reveals how it’s possible for your business to gain about 18,867.14% more organic traffic and top rankings in Google search results. This has helped the site SAVE on money and effort, as well as increase their revenue by 200% (which means double earnings).

Remember: people can’t buy what they don’t see. And at the end of the day, the true measure of a successful pageviewsonline campaign is SALES. But you can’t obtain it if you’re buried under your competitors.

You can see on the screenshot that the comparison is about a year span. Before the campaign started it only has 1,205 total sessions but after six months of SEO campaign we can see that it gains 228,554 total sessions. About 18,867.14% increase in organic traffic.

This campaign truly moves.  SEE THIS ONE: In just a month of campaigning, you will see that it has already gained 723.57% more organic traffic.

 

one-month-page-sessions

 

Actually, after six months of campaigning, it has gained top keywords like:

rank-1

(Disclaimer: Ranking presented is after the campaign)

Maybe your question now starts with HOW? I know you’re eager to read how this happens, but actually, this campaign underwent the following processes — which we’ll explain further in this SEO case study:

  • Site Analysis
  •  Keyword Research & Competitive Analysis
  • Onsite Optimization
  • Content-Driven Strategy
  • Non-Content Driven Strategy
  • Link building
  • SEO Audit/Evaluation

 

THE START OF OUR SEO JOURNEY

STARTING WITH SITE ANALYSIS

With SITE ANALYSIS, we have seen the following issues and opportunity:

1. LOW TRAFFIC

It starts from 0 to 1,549 total sessionslow-traffic

Keywords are not ranking on the first page or even in the top 100. See the August 2013-January 2014 time span. Those keywords only give that number of sessions especially the body wraps keyword.

start-of-the-campaign-keywords

2. EXCESSIVE WHITE SPACE AND NO CALL TO ACTION

Although we knew that having white space is healthy but take a look at the image below, there are lots of white space plus, NO CALL TO ACTION.

landing-page

 

3. INTERNAL LINKS NOT WIDELY APPLIED

We have also found out that relevant pages are not interconnected e.g. Become a loyal customer.

internal links-min

 

4. STRUCTURED DATA ERRORS

Through its search console, we have found the following: Missing: author, Missing: entry-title, Missing: updated

structured-data-errors

 

5. 404 PAGES

Using Google Search Console, there are pages that can’t be found anymore.

404

 

6. SLOWER SITE SPEED

 Before the campaign, we can find an average load of 3.13s for the homepage and for other pages. Refer to the image below.

speed-before

 

7. FATAL ERROR ON THE FOOTER

This error can be found on the physical structure of the site.

footer-error

 

8. LOW COUNT ON NUMBER OF BACKLINKS

At the start of the campaign, you can see that it has only 5 referring domains.

 

low-count-on-number-of-backlinks

 

9. HOMEPAGE IS THE MAIN LANDING PAGE

We observed that the homepage gets the most number of first visits. We also see potential for other pages.

landing-page-before

After a thorough assessment, I spoke with the site owner, who was very willing to lend a hand in improving her website so she can increase her revenue.

 

 KEYWORD RESEARCH AND COMPETITIVE ANALYSIS

THEN after the site analysis, we do KEYWORD RESEARCH AND COMPETITIVE ANALYSIS.

Keywords still play an important role, especially in the world of e-commerce. They clue in Google to a user’s intent with the terms they use during the search. For instance: someone who typed in ‘body wraps’ may have a different goal in mind, than another individual who used ‘body wraps reviews’. The right choice in keywords can bring in money for your website.

For Keyword search, we simply used the following:

1. GOOGLE KEYWORD PLANNER

Keyword research was done using Google’s Keyword planner tool, paying attention to the highest to lowest Average Monthly search. Another thing we did was add related keywords that users were also searching for. We placed emphasis on:

USER INTENT for the chosen keywords (i.e. what the user was thinking when using a particular term or phrase during the search)

AVERAGE MONTHLY SEARCH (i.e. it’s a waste of time optimizing keywords no one is using) e.g. for body wraps alone we can see that it’s highly competitive (which simply imply two opposing points: if you’ll rank on the top you’ll get more traffic and the other point is that since it’s highly competitive you’ll pass through A LOT of competitors).

keywords search

 

2. GOOGLE ANALYTICS

We also consider Keywords from Google Analytics data at the start of the campaign and also take a look at on the number of sessions it can bring which implies that the following keywords have potential to be optimize.

 

keywords using Google analytics

 

 

3. GOOGLE SEARCH

Searching e.g. body wraps, you can find the following auto suggested results and these are helpful in finding keywords. This must be partnered with the keyword planner.

GOOGLE SEARCH

4. COMPETITOR KEYWORDS 

From Google search find the top 5 competitors first and by using SEMrush you can check competitor’s keywords and list down relevant keywords.

competitor keywords

Decision Making Tips:

  • Think as a user and your intention of searching a product or service.
  • Have product or service knowledge, this is essential in choosing what keywords to prioritize
  • Average Monthly Searches must be highly relative to your goal e.g. “body wraps is highly competitive but I have a goal of increasing the sales of that product”.Take Note that average monthly search tells you that these keywords have searches or not.
  • What keywords are competitors ranking for?

 

COMPETITIVE ANALYSIS

THEN for COMPETITIVE ANALYSIS

Along with keyword research, we also performed competitor analysis. During this time, we analyzed Body Applicator Wraps’ main rivals that:

  • Are ranking for the SAME keywords
  • Belong to the top 5 search results

Then we studied their strengths and weaknesses. We looked for:

  • Strong links – where do they have links and are they relevant?
  • Content – what types of content do they produce or are linked to them? Where are they posted/published?
  • Domain age – although it’s not important, it’s still something that needs to be considered when examining competitors.

For competitive Analysis using Ahrefs, SEMrush and OpenSiteExplorer is very helpful.

 

AHREFS

By using AHREFS you will see the number of backlinks a competitor has and the type of backlinks, e.g. see below:

competitive analysis

You can see above that competitor has link coming from reddit, google plus and bitly.

SEMRUSH

Sometimes tools have differences and you can find a unique link from others. Semrush is also helpful in finding for additional links.

using semrush

You can find what type of content a competitor created and where it is linking.

OPEN SITE EXPLORER

Using OSE you can actually see its backlinks having the highest DA that might be useful for linkbuilding opportunities.

using opensite

 

ONSITE OPTIMIZATION

After the site analysis, keyword research and competitive analysis, this is now time for “LET’S DO SEO PART 1: ONSITE OPTIMIZATION.

 

This is when we apply our findings and the results of our analysis onto the website pages.

 

APPLYING HTML IMPROVEMENTS

Adding the keywords in vital aspects of the site, such as in meta descriptions, web copy, and page titles

Organizing on-page content by adding headings and sub-headings

Linking to relevant pages within the site for easier navigation and better user experience

The changes were made to the homepage, which was crucial because it’s where most users land when they first visit the Body Applicator Wraps website.

This is after applying the title and description. ( Just a tip always put yourself as a SEARCHER!)

TITLE AND DESCRIPTION

Adding H1 tag

H1

IMPROVING THE LANDING PAGE

fixing the white spaceWith site analysis, we found out that Excessive White Space and therefore we address it by having the following, fix the image size and added Video to add realistic value to the use of the product.

We’ve added also Internal links and CTA.

added cta and internal linking

 

FIXED STRUCTURED DATA ERRORS

Missing: author, Missing: entry-title, Missing: updated, on site analysis you’ve read that we have found errors like this and part of onsite optimization is to fix the following error. We have added the following script.

</script>

<script type="application/ld+json">

{

  "@context": "http://schema.org",

  "@type": "Person",

  "email": "email here",

  "image": "image of the author here",

  "jobTitle": "job title here",

  "name": "Name of Author Here",

  "telephone": "Phone Number Here",

  "url": "website URL here"

}

</script>

</head>

 

FIXED 404 PAGES

 We apply to redirect to fixed 404 or not found pages and make sure to fetch it after using Search Console.

applying redirect

You can simply apply redirects using Simple 301 redirect at WordPress or using your chosen plug-in.

301

After redirect, it’s time to fetch the 404 pages to update Google that we have applied a redirect.

fetch

IMPROVED SITE SPEED

page speed after

page speed comparison

WHAT WE HAVE DONE?

COMPRESS IMAGES

If you want a free tool use this one: http://compressjpeg.com/, it’s highly effective.

COMPRESS JPEG

 

EDIT W3C SETTINGS

Using W3C just enable the following: Page Cache, Database Cache Browser Cache, Gzip Compression, Resources Expiration.enable page caching

IMAGE AND VIDEO OPTIMIZATION

Additionally, we reduced embedded videos and used font icons instead of pictures.

FIXED FATAL ERROR ON THE FOOTER SIDE

We have seen above that there is a fatal error on the footer, so we checked the codes inside and remove the error.

 

CONTENT MARKETING 

It’s time for SEO Part 2: CONTENT MARKETING,

BLOGGING

Starting point, add a blog and maintain it.

blogging

And luckily if you have WRITTEN AN INTERESTING POST blogs can be cited as a source.

wiki source

What’s New In Blogging?

(Updated November 2018)

Blogging is a constantly evolving process. What was trendy and effective three years ago, won’t prove to be as competent today. It changes as frequently as technology nowadays. So, as 2018 comes to an end and 2019 coming very soon, blogging has evolved all over again.

The biggest trend taking over the blogging world is the volume of the word count. The length of an average blog post has risen to at 1,054 words. As much as we love blogs that cut straight to the point, sometimes a blog with a shorter length just doesn’t deliver as much detail as it should.

Also, because social media is the strongest force on the internet these days, it has become essential to promote your posts over your respective social sites. Promoting on social media means more exposure.

But one trend that will never ever go away, however, is the creation of well-optimized high-quality content.

These days, blogging is more than just to write and publish. Blogging is now more about building your brand, increasing awareness and promoting your business.  In the state of blogging right now, how will create an effective blog for your business?

Take a look at these steps.

Foundation Is A Priority

There are literally hundreds of blogging platforms available on the web. How will you be able to choose the right one? It actually depends on your purpose.  If you are a social media buff, might as well choose Tumblr. It has a strong foundation as a blogging and social network.  On the other hand, if you are looking for stability and advanced functionality, WordPress has an endless list of options for plugins and advanced features for your blog.

If you can identify your goals, you can choose the ideal blogging platform to help you achieve these goals.

Focus On Better UX

The user experience in accessing your blog is as important your blog post. You need to make sure that your blog readers enjoyed their stay in your blog so you can encourage them to subscribe or return to your site.

Try to browse on other websites. Take note of the ideas and trends that you enjoyed and which you can make use for your own blog.

Connect And Communicate

Your role as a blogger does not end after you hit publish. You need to engage with your readers. Participate in discussions and comments about your blog posts. You can also set up a social media channels and/or communities so your readers can follow you.

Keep Up With The Latest

A blogger is a writer and a writer is a reader. If you want a blog that readers will get hooked on, you need to expand your knowledge on what is the latest. Follow influencers, read their blogs and get a glimpse of what’s new and what’s worth sharing with your audience.

 

GUEST BLOGGING

We’ve created relevant and inspirational content and not just for the sake of living links. We make sure that the link we are adding is truly connected to the content that we are producing.

learning mind article

If we are using a money keyword like ‘body wraps’ we make sure that it’s use appropriately

using money keyword

One of our weapons (what we use for pitch):

Hello [editor name]!

My name is of . I came across ______ after searching for sites that accept guest writers. I want to contribute something that I believe your readers will like.

I wrote a piece on [article title] where I [1-2 sentences about the summary of your guest post].

The article is about ______ words, with relevant links. It’s attached to this email for your review. Feel free to look me up on [social media links]. Below are specific links to a few of my published works: [links to relevant works].

I am open to revisions or other suggestions

 

Cheers!

 [your name]

Guest Blogging Isn’t Dead

(Updated November 2018)

Relevance And Quality Is Still Top Priority But You Need Lots of Creativity Too

So much has been said about guest blogging. Marketers have been debating whether guest blogging still works or not. But IMO, here is what’s true; the way guest blogging works today is not the same as it was in 2012.

If you want to make the cut, gather high-quality backlinks and increase your brand authority by guest posting to highly authoritative websites, you need to make a content that is high quality, relevant and timely. You need to provide valuable content that both audience and search engines will love.

Guest blogging has become more than just gathering backlinks.

Everyone knows that the key to a posted guest blog is the editor. And editors in this age want data — and lots of it. Moreover, they also look for multimedia content (because of the rise of video marketing and just visual content relevance, in general). Keep in mind, that everybody is after the content. Not the blatant sales pitch.

NON-CONTENT STRATEGY

It’s time for SEO Part 3:  Non-Content Strategy.

OUTREACH

This strategy involved developing relations with editors, bloggers, and Influencers online. Upon publishing content, we reached out to them via email and/or social media. This further generated attention to the Body Applicator Wraps website.

This is simply knocking on someone’s door (Yes! you can’t be heard if you will not introduce yourself). We simply use the template below to outreach to editors, bloggers, and Influencers online:

Hello [editor name]!

I was wondering on Twitter today when I saw you shared a link about [insertrelated topic to your post].

[I also have one blog post which tackles a wider insight about___________ [the relevant topic] as well and I am thinking you might like it, here is the link :[URL].

You can connect with me on twitter ________[twitter handle].

 

Cheers!

 [your name]

Outreach For Better Backlinks

(Updated November 2018)

We all have this common problem.  Getting high-quality backlinks are getting harder and harder. But that doesn’t mean it is impossible to acquire. If you have quality content, it is a great opportunity for you to outreach high-quality websites and gather up better backlinks. Here is a couple of ways to do it.

Make Use of Social Media

It’s the age of social media, so it would make sense to secure every social media property at your disposal.

At the very minimum, it’s advisable for your business to have: Facebook, Twitter, LinkedIn, and Instagram

You don’t have to necessarily market on these platforms, but it wouldn’t hurt. Moreover, you have a greater chance and wide spectrum for reaching out to influencers and other people in the same niche.

Use it for networking and building connections with others in a similar industry.

And of course, this is very self-explanatory, but you have to develop an obsession for pleasing your users.

Be Clear With The Value Of Your Content

People are sick and tired of reading sales-y pitches. If you stick with the traditional way of reaching out to authoritative websites, chances are your message will go to the spam box. You just miss your chance of getting your emails to read.

In creating your pitches, you need to sell the value of your content. List down the selling points of your content. What is in your content which can encourage your target to link to them? Emphasize that value of your content and you can attract backlinks from other highly authoritative websites.

Test Several Outreach Content

Personalization is vital when you outreach. You cannot just send out one similar message to all your targets. Generic messages can falter your connection to them. As much as possible, you need to personalize your message depending on your target’s persona to increase the chance of getting your message read. If you can effectively connect to them through your message, you are likely to persuade them to link to your content.

 

LINKBUILDING

It’s time for SEO Part 4: LINKBUILDING.

Thanks to our smart content and non-content techniques, we were able to obtain high-quality links from:

 

AUTHORITATIVE SITES

Relevant, industry-specific blogs (sites having an average of Domain Authority higher than 30) e.g. from this article alone it has a DA of 92.

DA 92-min

FORUMS AND BLOG COMMENTS

Actually adding a link on comments or forum is just a plus what we want to share here is also to outreach to readers and commenters that this site is existing and we want to add value to the chosen blog by sharing our opinion.

EVALUATION/SITE AUDIT

It’s now time for EVALUATION.

We did a progress check every month to see how effective the strategies were. Adjustments were made accordingly if we spotted any discrepancies. Reports were also sent to the client.

And remember you’ll know if there is progress if and only if YOU CAN MEASURE THE RESULTS.

MEASURE VISITS

Check the number of sessions using Google Analytics and create comparison from the previous phase like on us on we compared it on the previous six months.

comparison

It was on the 6th month when we saw a BIG difference: (just a rewind) A WHOOPING 18,867.14%.

6 month result difference

 

Then we have seen that for body wraps alone it gains 5,161 sessions.

body wraps

MEASURE BACKLINKS

Further evaluation, we take a look at also the number of backlinks we gain after 6 months of campaigning and using Ahrefs we have seen an increasing trend in terms of number domains referring to the site.

 

increasing backlinks

MEASURE RANKING

Six months after the campaign, just do a google search e.g.:

rank-1

RE-AUDIT THE SITE

For evaluation just REDO THE SITE ANALYSIS. We simply use the search console to review the onsite elements if there will be errors found just simply create the next phase plan of action.

CHECK SEARCH CONSOLE-min

And I just want to add Search Analytics feature it’s one of the best update in the Google, this one is really cool , you get a lot of vital information especially in terms of organic clicks e.g.:

total clicks-min

CONCLUSION:

SEO is NOT an overnight miracle or a magic bullet.

But with customized strategies, it can definitely propel your business to the top, outshining your competitors and helping you earn more in the process. This case study aims to prove that it’s possible to grow your presence online and let it contribute to your bottom line.

With the right SEO partner who has the expertise, commitment, and your best interest in mind, your business can achieve great things.

Want to know more about this case study?

P.S. Not all actions are presented here or I might forget something, just simply give a knock on my email. Remember SEO is not an overnight magic.

Note: This content was originally published in June 2016 and was updated for accuracy and comprehensiveness.