How Optimizing Site’s Schema Markup Improve Local SEO for Doctors
by Al Gomez
Internet and how it works is no longer news for you. However, you might be surprised to know that one day you know all about it but the next day… The internet seemed to be a strange place for you.
The speed of how the internet and technology seem to grow at an alarming rate. This is because of the updates that keep on shaping and reshaping how they work and how they function.
One moment, it caters to the entertainment of people and then all of a sudden, it is used by different other people for various purposes. It becomes clear that almost anyone can access the web and use it in a variety of way.
What does this mean for you?
Competition. Lots and lots of competition.
The Role of Schema Markup and Rich Snippets
With so many competitors on the internet, the best thing you can do is to make your website stand out in the SERPs or Search Engine Results Page.
How can you do it? Implement schema markups.
Ever since Google has implemented a more enhanced way to integrate rich results on the SERPs, Schema Markup becomes more vital in attracting customers than ever.
Who doesn’t appreciate a business which features detailed and helpful information?
Before continuing further, note that although schema markup and rich snippets may be used interchangeably, they are technically different from each other.
Scheme markup is the code that webmaster input to their web pages. Rich snippets, on the other hand, are the result of those codes.
Other than enabling your page and information to feature snippets, schema markup provides context on your web page. Furthermore, schema markup is helpful that Google search engine updates, RankBrain and Hummingbird, rely on the schema for semantic information.
The Many Benefits of Implementing Schema
Higher CTR(Click-Through Rate)
Although there’s no proof that schema implementation directly affects your rank, it boosts your click-through rate instead. This is due to the improvement of your visibility when someone searches the web with rich snippets.
The higher the click-through rate, the more chances you will be able to get a better ranking.
Showcase Customer Reviews
You must admit that star ratings are an eye-catcher. Moreover, even though the world is laden with more and more technology and sophistication, people still trust what other people think about a product or service.
This is one of the reasons why reviews are still necessary for local SEO and businesses.
Boost Brand Authority
The more details that you provide about your business, the more chances that Google and other search engines will understand the purpose of your website.
This will enable search engines to feature your business’ information such as website, phone number, and more. This makes you more authoritative and easily convince people your business isn’t bogus.
Types of Schema Doctors Can Use
Video content is one of the most effective ways to drive traffic and attract new visitors. By applying video markup, this will feature a video on your website by embedding it in the search results.
Site and Web Navigation Schema
Good navigation is one of the important factors to improve the user experience. Good user experience = user satisfaction = more visitors. With site and web navigation markup, this will feature an “About Us,” “Contact Us,” and much more in the search results.
This will enable searchers to go straight on a page of your site from the SERPs without having to click on your site’s URL.
Applying this schema on your web page enables the search engine to feature essential information such as phone number, business hours, address, more.
How to Optimize Your Site with Schema Markup
To easily optimize your website with schema markup, you can use Google’s Structured Data Markup Helper.
Google’s tools are known to be reliable and easy to use. Therefore, creating your own markup won’t be a problem. However, if you wanted to apply more features, you’re going to need some help from experts.
Applying markups for your site using Google’s MarkUp Helper can be done in three steps.
URL and Paste
Select the type of page that you will be applying the schema. It’s pretty easy for you to be able to assign what kind of page you will be using the schema to from the given choices.
Enter the page’s URL, or if your only have your page’s HTML you can also paste it, and you can start tagging
Tag Your Data
When tagging your elements with the corresponding data, highlight the image or text and choose the appropriate data in its menu.
Continue tagging elements while using the panel on the right as a guide.
Generate Your HTML
After tagging, you will be able to continue by clicking on “Create HTML.”
In this process, you will be able to see a notification “Add highlighted text to your HTML” and the said text shown below. You can copy and paste the highlighted text in the appropriate places in your original HTML code.
The yellow markers on the scroll bar is a useful indication where your markup code was made.
And you’re all set! Why don’t you try it yourself?
The Internet has changed how the world interacted and accessed different things from different places.
Many rules have been altered and many people adjusted to accommodate it, and it’s new functionality in people’s lives. Many industries slowly accepted that traditional ways of winning customers are gone.
In order to keep your business alive and prosperous, one must adapt when change arrives. One sure-fire way to win customers is to show them that you are adaptive and can keep up with them by providing your services and expertise in a place where they excel. On the Internet.
It has been said over and over again about the importance of having an online presence. You will be seen. Your business will gain respect, trust, and relevance. And you will be able to get in touch with your patients more efficiently.
It may be hard work and sometimes may require for you to get a good SEO team to maintain it without compromising your time and effort.
However, know that every hard work will pay off in the long run and long-term.
March 12, 2018
February 6, 2018