Overcome Content Saturation: Create Mainstream Content That People Will Notice
Content saturation is no longer a new online phenomenon that challenges content marketers. In fact, way back 2016; I have already posted content about content saturation which digital marketers should put attention to.
Up to this time, content saturation is a prevailing problem which hurdles the effectiveness of a content marketing strategy. But how can we overcome it when in reality, almost every topic in the universe has already been discussed one way or another.
Take a look at some tips below, and this might help you plan your next content that people will notice.
Why should you be aware of content saturation?
(Updated November 2018)
It’s hard to stand out from the crowd when almost every post you seem to write gets buried under tons and tons of content. And these stats are the reason why:
- Top 3 content marketing tactics are blogging (65%), social media (64%), and case studies (64%). (Source: LinkedIn Technology Marketing Community)
- 78% of CMOs are investing in custom content. (Source: DemandMetric)
- 4 out of 5 sites use blogs and email newsletters. (Source: Content Marketing Institute)
- 60% of marketers publish one piece of content per day. (Source: eMarketer)
- 61% of marketers want to improve their organic presence. (Source: Hubspot)
With everybody creating content for the sake of SERP rankings and maximizing SEO, the internet can’t help but be cluttered with many many kinds of articles all detailing different topics.
So how do you step out of that alcove?
Determine Saturated Contents
How do you define saturated topics? Just because Google gave you ten-page results of a particular topic doesn’t mean it is already saturated. If you are lucky, there are topics which are rarely discussed, and you can use for great content.
Determining saturated topics is pretty simple. Use Google search. Here are some examples.
I tried to search for “pest control tips”. Google gave me a staggering 24 million results. This means that it would be extremely difficult to unseat somebody and get my content on the top page of SERP.
I narrowed it down using “pest control tips Alabama,” and it gave me 500,000 results. Better. This allows me to have more room to maneuver and dominate the niche with relevant contents.
If you are lucky and you can find competitive niche topics with below 100,000 results, there is no time to waste. Take advantage of the opportunity and dominate the topic.
One way to make your content stand out and avoid content saturation is to predict the trend. When you anticipate a trend, you will be able to create content and have a step ahead of the competitions.
Using Google Trend, you can have a glimpse of how frequent a keyword is used in search. You can also track whether the topic will die down soon or if it will continue to rise.
Say, I searched in Google Trends on “content for mobile”. Here’s an illustration.
Base on the trend and if my judgment serves me right, I would say there would be an increase on search on this topic soon.
So I might as well consider this topic for my next content.
Focus On Tiny Details
But what it the topic which you think will be popular soon is already saturated? How will you work on this topic and create compelling content?
In this case, you need to focus on tiny details on the saturated content niche. You can overcome content saturation if you focus on details such as the sub-categories, the methods or other relevant details.
Say, for example, the topic is about content for mobile. No doubt it is saturated with 1 billion results. So instead of pursuing the topic, I read some popular articles about the topic and found some blind spots which have not talked further.
This is an open opportunity to get the content strategy working. These blind spots details would make great content.
Focus On Your Own Findings
This is somehow similar to the previous tip. If there is already a content saturation in a particular topic, do not push your content to it.
Instead, have some enjoyable time reading popular articles and find an untapped channel. You can commonly see these in research articles.
So for example, a particular reading overlooked specific demographics that are also relevant in the market. You can conduct your own research particularly on these demographics and create great contents for them.
You can dominate these underserved channels by giving them great content.
Get Back On The Content Marketing Game
Indeed, it is a difficult task to create a content the people will notice. It is even more difficult when every topic in your niche has already been saturated. But it is not a hopeless mission.
Sometimes contents that make the cut are contents that talks about a particular topic first. That’s a tricky strategy that when utilize you can put your content on a dominant position on search results.
But since it is nearly impossible to find a topic that hasn’t been tackled yet, there are sneaky ways you can create content in a saturated niche.
All you need is a little sense of adventure, creativity and a pinch of luck.
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