Content optimization is key to any SEO strategy, and internal linking is a big part of that. In fact, internal linking is one of the most important aspects of on-page SEO.
Internal linking is the process of linking one page on your website to another page on your website. This can be done by adding links to your content or by using anchor text (keywords for SEO) that you hyperlink to other pages on your site).
But what exactly is internal linking? What does it involve, and how can you use it to improve your SEO?
In this article, DLinkers SEO answers all of those questions and more. We’ll also give you some internal linking tips and best practices to help you get the most out of your internal links!
Before we define internal linking, we have to first understand what internal links are. Internal links are simply links from one page on your website to another page on your site.
For example, if you have a blog post about SEO and you link to a page on your website about keyword research, that’s an internal link. As opposed to an external link, which would be a link from your blog post about SEO to another website.
External links are still important for SEO, but internal links are what we’re going to focus on in this article. Now that we know what internal links are, let’s define internal linking for SEO.
Put simply, internal linking is the process of linking one page on your website to another.
The main idea behind internal linking is to help search engines crawl your website more effectively and to improve the user experience for visitors.
Part of your SEO efforts should be focused on optimizing your website for crawlers and visitors. internal linking helps you do both. Here are a few reasons why internal linking is important for SEO:
When you add internal links to your content, you’re essentially creating a map for Google and other search engines to follow as they crawl your website.
This helps them index your pages more effectively and can even help them discover new pages on your site. How? By following the links from one page to another, crawlers can discover pages that they otherwise wouldn’t have found.
Internal linking also helps improve the user experience for visitors to your website. By linking to other relevant pages on your site, you’re helping visitors find the information they’re looking for more easily.
By linking to pages that are relevant to the topic at hand, you’re also keeping users engaged with your content for longer.
Another reason internal linking is important for SEO is that it can help increase the PageRank of linked pages. When one page links to another, it’s essentially giving that page a vote of confidence.
The more internal links a page has, the higher its Page Rank will be. And the higher a page’s Page Rank, the more likely it is to rank well in search results.
Now that we know why internal linking for SEO is important, let’s take a look at some internal linking tips and best practices.
Here are some internal linking tips and best practices to help you get the most out of your internal links:
Remember how we said that internal linking is the process of linking one page to another, either by adding links to your content or by using anchor text?
Well, when it comes to internal linking for SEO purposes, anchor text is particularly important. That’s because the keywords you use in your anchor text can influence the ranking of the linked page in search results.
For example, let’s say you have a blog post about SEO and you want to link to your page about keyword research. If you use the anchor text “SEO tips”, that tells Google that your page about keyword research is relevant to the term “SEO tips”.
Always choose your keywords carefully to make sure you’re sending the right signal to Google about the relevance of the linked page.
Read More: What is Keyword Difficulty, and How Do You Check It? and 9 Must-Dos For an Effective Keyword Research
Assess your website to see which pages could benefit from internal links. Then, create a plan for how and where you’re going to add those links.
Your internal linking strategy should take into account both the user experience and SEO. That means linking to pages that are relevant to the topic at hand and that will be helpful for visitors. Here are a few things to keep in mind as you create your internal linking strategy:
You can use tools like Google Analytics and Search Console to see which pages on your site are getting the most traffic. These are typically good candidates for internal links because they’re already popular with visitors.
Read More: E-Commerce SEO and HOW TO FIND VALUABLE LINKABLE ASSETS FROM COMPETITORS
When you’re adding internal links to your content, make sure you’re only linking to pages that are relevant and important. Remember, every internal link is an opportunity to help improve the ranking of a linked page in search results.
So, don’t waste those opportunities by linking to pages that aren’t going to be helpful for visitors or that aren’t relevant to the topic at hand. For example, if you have a blog post about SEO, there’s no need to link to your About page.
Instead, link to pages that will be helpful for visitors who are reading your blog post. That might be a page with more tips on SEO or a page that lists the benefits of SEO.
Extra tip: Place your links high up on the page, preferably near the beginning of your content. That way, visitors will see them immediately, and you’re more likely to get clicks.
When internal linking, don’t just stick to plain text links. Instead, mix things up by using different types of links.
For example, you could use an image as a link or create a hyperlinked call to action. This makes your content more visually appealing and gives visitors different ways to find the information they’re looking for.
By varying your link types, you can also help improve the user experience on your website. That’s because different types of links can be more helpful for visitors in different situations.
Read More: How to Create a Proper Internal Linking Structure to Improve Your SEO
It’s not just the type of links you use that’s important, but also the anchor text. That’s the text that’s used to link to a page.
When internal linking for SEO purposes, it’s important to mix up your anchor texts. That means using various keywords and phrases to link to the same page.
For example, on a page about SEO, you could use the anchor texts “search engine optimization”, “SEO tips”, and “how to improve your SEO”.
By using different anchor texts, you can help send a stronger signal to Google about the relevance of the linked page.
If you’re using WordPress, several internal linking plugins can make adding links to your content easier. These plugins can help you find relevant pages to link to and automatically insert links into your content.
Some of the most popular internal linking plugins for WordPress include:
These plugins can save you a lot of time when internal linking, but they’re not perfect. So, make sure to review the links that they insert to make sure they’re relevant and helpful for visitors.
While internal linking is important for SEO, you don’t want to go overboard and start adding too many internal links to your content. Why? Because that can hurt the user experience.
If you’re linking to too many pages, visitors might get overwhelmed and have a hard time finding the information they’re looking for. So, make sure to only link to a few relevant pages in each piece of content.
When internal linking, it’s also important to think about the PageRank of the linking page. That’s because the PageRank of a linking page can have an impact on the linked page’s ranking in search results.
In general, you want to link from pages with a high PageRank TO pages with a lower PageRank. That’s because linking from a high-quality page can help improve the ranking of the linked page.
Of course, you don’t want to sacrifice the user experience for SEO purposes. So, only link from high PageRank pages TO lower PageRank pages when it makes sense for visitors.
You can assess the PageRank of a page using a variety of different tools, including the Google Chrome PageRank extension.
One surefire way to confuse Google is to use the same anchor text for a different page. For example, if you have a page about “SEO tips” and another page about “search engine optimization”, don’t use the anchor text “SEO” to link to both pages.
Instead, use a different anchor text for each page. That way, Google will be able to better understand the relevance of each page.
After you’ve added internal links to your content, it’s important to monitor those links to make sure they’re still working. That’s because pages on your website can move or be deleted over time.
If you find that a link is no longer working, make sure to update it or remove it. That way, you can keep your internal links up-to-date and ensure that visitors can always find the information they’re looking for.
Q: How many internal links should I add to each piece of content?
A: You don’t want to go overboard with the internal links. As a general rule of thumb, aim to add 2-3 internal links to each piece of content.
Q: How often should I update my internal links?
A: You should monitor your internal links every few months to ensure they’re still working. To check the status of your internal links, you can use a tool like Screaming Frog.
Q: What’s the best way to find relevant pages to link to?
A: There are loads of ways to find relevant pages to link to. You can use Google Search Console, Google Analytics, and other tools to see which pages get the most traffic from search engines.
You don’t want to go overboard with the internal links. As a general rule of thumb, aim to add 2-3 internal links to each piece of content.
You should monitor your internal links every few months to ensure they’re still working. To check the status of your internal links, you can use a tool like Screaming Frog.
There are loads of ways to find relevant pages to link to. You can use Google Search Console, Google Analytics, and other tools to see which pages get the most traffic from search engines.
Internal linking is an important part of SEO. Internal linking to relevant pages on your website can help improve those pages’ ranking in search results. The key to a successful internal linking strategy comes down to factors like relevance, PageRank, and anchor text.
By following the internal linking tips in this article, you can help improve your website’s SEO. So, take some time to add internal links to your content and see how it impacts your traffic levels.