How to Increase Website Traffic & Leads for a Roofing Business
by Al Gomez
In this generation, the people heavily depend on technology and the internet. They use it to find the information, product or service that they need. According to Statista, the number of internet users worldwide is 3.58 billion and counting. That’s a lot of people. However, how will you attract customers when no one even knows about your business? The key here is improving your online visibility as well as web traffic.
Here’s how you can improve yours for your roofing business.
Checking the Missing Online Opportunity
1. First and foremost, you must learn where you stand in the search results. You can run a simple search query on popular search engines using local keywords.
These keywords are achieved by a combination of your services and your local area. For example, Roofing Atlanta.
2. Check if your business is listed in Google’s local 3-pack just like in the image below.
Other than the local 3-pack, you also check if your business is on the first page of the organic SERPs.
If your business is not in the local 3-pack or organic results, then you are severely missing the opportunity to gain traffic to your website. Not only that, you also miss out on acquiring new customers for your business.
3. Find out how much website traffic you are missing. You can use helpful tools on the internet such as Ahrefs.
- Input your local keywords in the keywords explorer.
- Check traffic share of either Domain or Pages.
Below, you will be able to see those who are ranking on top of the SERPs. Why is it essential for you to aim for the top spots? Web traffic, CTR and, more importantly, online visibility. As you can see, you will be able to tell that high ranking sites receive the most shares in website traffic.
The Solution: SEO for Roofers
SEO or Search Engine Optimization is one of the best solutions for you to increase your website traffic in the SERPs. By employing SEO for Roofers, you will be able to boost your chances of reaching the top ranks in the local SERPs.
SEO is more than just optimizing your keywords and improving your backlinks with link building. SEO functions more than that. There are dozens of other factors that need developing to achieve an effective SEO campaign. Moreover, by applying the appropriate SEO campaign for your niche will work wonders for your website’s performance.
Depending on the condition of your site, SEO needs differ from website to website. Here are a few of the significant SEO issues that you need to fix in order to get your website back on track.
Secure your website. Users don’t want to be dealing with shady websites. Especially if that site is not secure and they will be handing over their financial information to purchase from your site. Make sure that your site is in https.
Apply on-site optimization. This is to ensure that your site has no problems in indexing your page. When your site is not indexed, you are as good as invisible on the internet despite having a website. Here are some of the ways you can apply on-site optimization.
- Fix HTML improvements
- Fill in the alt tags
- Don’t forget the sitemap
- Repair site errors
Improve your schema. Make your site stand out from hundreds of other similar businesses on the search results. By improving your schema, you will be able to showcase why you are the company for the job. This will attract more customers to click on your site.
Get listed. Backlinks are an essential ranking factor in Google’s books. Therefore, reinforce your link building by getting your business listed on online directories such as Yelp and Google My Business.
Improve UX for Landing Pages
It doesn’t just stop there. With SEO, you will be able to make your website more visible to the people from the net.
However, a solid SEO is not the only thing that can boost your ranking and make you maintain it. Know that Google is prioritizing user experience or UX thus applying Bounce rate and Dwell time as a ranking factor. Enhancing your UX also attracts customers as well as increase your website’s lead generation.
Therefore, you will have to give your website visitors the best UX in your landing pages.
Have a responsive site. According to Statista, mobile internet users account for 52.64 percent of web views worldwide. This goes to show that there are plenty of potential customers that are visiting your site via mobile. Additionally, almost 8 out of 10 users would stop engaging in a site that has a poor mobile design. Having a responsive website lessens that worry and improve UX for all users, no matter the device.
Enhance page speed. It’s official. Google has decreed that they will be using page speed as a ranking factor for mobile search rankings. Therefore, optimizing your site’s speed has become more critical than before. There are various of page speed tools available online that you can use to boost your page speed.
Monitoring and Analysis
It is essential for you to be able to monitor and analyze the performance of your website once you fulfilled one or more of the improvements mentioned. This will notify you whether you are doing something right or you need more improvements to see the results you want.
You can use helpful tools such as Google Search Console or Google Analytics to monitor how your website is faring.
Moreover, by monitoring your progress, you can also keep an eye out on how or if your competitors are outranking you. If they do, you might want to check what they are doing that makes Google want them in the top ranks. Analyze their strategy and adapt to them if you can.
It’s Not Yet Too Late
It’s not too late to be able to optimize and regain your customer base as well as get your site back up the ranks. All you need is some dedication, time, effort and some help from an SEO expert to get the job done.
Remember, the internet is a dynamic place. Having a great SEO, foolproof UX experience and being watchful with the happenings around you, you will be able to slowly but surely get your site back on top.
January 15, 2018