How to Get Google Love Your Website this 2018
by Al Gomez
It is the month of hearts yet again. Everyone needs to be loved whether you are online or offline! Who doesn’t want to love and be love? Google is your website’s significant other on the internet. And like every relationship, being happy together can give so many benefits to your site.
However, there are moments where you can make Google hate you. If Google hates you, not only your rank will suffer but also your website’s authority. You can woo Google to make them like you back or you can do something about it to prevent from making Google hate you in the process.
Here’s how you can make Google love you this 2018.
Get On-Page Optimization Right
Whether it is for mobile or desktop website, site speed is critical. There is so much information an average person faces on the internet every day. He has a few seconds to decide whether your site is worth their time or not. However, how will you ever show your website’s worth when it uses up all those time in loading your homepage?
One of the ranking factors of Google is Click-Through-Rate, Dwell Time and Bounce Rate which shows how the user likes your website. Slow site speed encourages an increase in bounce rate and less dwell time. Additionally, Google is going to use page speed when it comes to mobile ranking.
It is essential that you should optimize your website’s page load speed to remedy that. You can always use Google’s PageSpeed Insights to know how your page speed fares and what you can do to fix it.
Voice Search Optimization
Artificial Intelligence or AI is also one of the most talked about topic on the internet. Along with AI, the extensive use of voice assistants such as Siri, Google Assistant, Alexa, and more. Due to the use of voice assistants, the demand for voice searches increases at a drastic pace.
Schema markups are used when you want the search engine to understand what your site is all about. Adding schema markup to reinforce what your site can offer helps a lot. This way when search engines look for an answer to a voice-activated query, information from your schema markup tells search engine the content you have. This increases the chance that your content being selected as the answer to the question.
Sitemaps are integral navigation for users and search engines alike. By placing a sitemap, it can guide the search engine to look for possible answers (by getting relevant pages) to the query sent. This also boosts the opportunity for your content to be featured as an answer.
According to Google, about one-third of mobile internet searches related to a location. That could mean voice and types searches alike. If you have a brick-and-mortar business along with a website for it, supplement your current business by going local on your site. This way, you will be able to rank up in the local searches and improve your business faster compared to ranking up internationally.
Enhance Off-Page Growth
Utilize Social Media
Social media is one of the most popular platforms used on the internet. Statista shows that in 2021, the number of social media users will approximately grow to 3.02 billion of the world’s population. This indicates that social media is going to be difficult to ignore. And why would you?
Sharing your content on social media with your link is one of the most effective ways for you to build traffic to your site. Furthermore, you can also improve your online presence through audience engagement. How can you get a significant amount of followers if they don’t know about you? With so many people on social media, you will never run out of an audience that you can build your traffic from.
Moreover, be careful where you share your content. There are plenty of social media platforms that are available on the internet. You don’t have to waste too much time and effort promoting in the wrong social media channel. You can use social media listening tools to know whether it is worth it to market on Facebook or Twitter or Instagram or others.
Implement Links to Videos
Videos contribute to the increase of a site’s organic traffic by 157%. Not only that, videos also encourage growth in dwell time for users who get to visit your website. YouTube is the most significant video content sharing platform on the internet. YouTube is owned by Google just magnified the importance of using videos.
Bear in mind that making a video isn’t just for the sake of having a video. Ensure that your video is also relevant to your niche. It has to have an appeal to viewers and, most of all, it has a story that viewers can get after they finish watching your videos.
By making it so, your video will become more shareable and linkable. There are many types of videos that you can implement with regards to your niche. Moreover, you have to know and perform the best practices in making your video to get the most out of it.
Increase Business Listings and Reviews
If you are optimizing your website to go local, maximize it further by increasing your business citations. You can do this by claiming or adding your business in Google My Business, Yelp, and other local citation sites. By enlisting your business on various online business citations, you will be able to increase your business’ online presence.
Enhance your business listings by ensuring that your Name, Address, Phone number, and URL (NAPU) are consistent across all local citation sites. If not, search engines will get confused with the various information given when bots crawl your site. They might consider it as spam after.
Additionally, reinforce your local Search Engine Optimization or SEO with reviews. Whether you know it or not, reviews are still a big deal in the online world as it is in the offline world. Reviews will tell you what you are doing right and what you are doing wrong. You get reinforced SEO and improved customer services all in one.
Spruce Up Content
Source: Gif by Linda Van Bruggen
Whenever you go see a blog, you are sometimes prompted to allow the site to send you a notification with huge, annoying pop-ups. However, that was before. Push notifications are the new thing when it comes to prompting users if they wanted to receive notifications for further updates.
Every prompt differs from browser to browser but the result is the same. If the user selects on allow, they will be able to receive notifications in real-time. What does this mean?
For example, you are making a blog and you published it enabling push notifications. When you post your content on your site’s blog, subscribers are notified on their screens that this site has published this article. As long as your subscribers are online, they can see what you’ve updated even without checking your website or heading to their email.
You happen to see this one trend after trend, multimedia, such as videos, graphics, GIFs, and memes. Other than that, you can get more from image-based platforms such as Pinterest, Google Images, and more. All should be implemented and implemented well on your web page.
This is because human beings heavily rely on their sense of sight. They absorb, understand, and recall more information when there are images on a post rather than just having text all over your pages.
Infographics are one of the best ways you can make use of your content and combining it with visuals. You are adding visual appeal to your content as well as making it enjoyable and entertaining for your viewers. However, don’t just put any visuals. Make them relevant that also matches and reflects your content.
The internet is steadily producing content after content and there is no sign of it stopping ever. There are too much content and too little room for all contents in the Search Engine Results Page or SERPs. Your content is bound to be buried under newer content.
To make your content reach its optimal state of reaching customers, you have to maximize how you distribute it. You can utilize other content types for your post such as turning it into an infographic or make a video content out of it. Getting your posts in various content type will make them easier to distribute without looking spammy.
If not, you can always monitor your content’s performance. Analyze to find out what your audience liked, what your audience disliked and everything in between. This way you will be able to brainstorm future posts that will surely wow them.
Happy Hearts with Google
Making Google happy isn’t that hard. And just like any relationship, to see growth, improvement, and a strong bond for your site and Google, it needs time and effort. Nothing comes easy nowadays unless you are not sincere to do the right thing and earn the affections of Google.
Whether you are an SEO expert or an SEO-expert-in-progress, you got to know the rules to play and win at the end. Just like love in real life.
March 12, 2018