Top 5 Questions To Evaluate A Website For Your Next Campaign
by Al Gomez
Being in the digital marketing industry for almost ten years now, we have the experience in handling different websites in different industries.
As we continue the quest to provide quality digital marketing services to clients from different regions all over the globe, there is one thing that we realized. We have long been aware that each website is different.
Different websites have different needs and different goals. This is why we hold so much importance in bringing clients with a customized solution for their online needs.
Our experiences are something we also would like to share with our fellow digital marketers and business owners. In this blog post, we’re taking you a look at on some common questions you should find an answer to launch an effective digital marketing campaign.
What Are Your Current Marketing Goals?
Regardless of your industries, your marketing goals itself is a good determinant whether you can create an effective digital marketing campaign.
In every business, there is what we call small goals and big goals. If you are planning a campaign for a website, you should be able to determine the small goals and the big goals.
These small goals when accumulated should bring you to bigger goals. Analyze the business and the websites. What do you think are the small goals you should consider in the campaign that can help you bring the business to its ultimate goal?
For example, if a particular business wants to increase website conversion, how can you leverage strategies for this goal? You should know that you cannot instantly achieve such goals without considering other smaller goals.
Start by knowing your capabilities. As a start-up, you know that you have limitations. While it is okay to push your limits, going overboard and forcing something you cannot achieve will only result in failure.
So rather than forcing yourself to increase website conversion in your first attempt, try to achieve smaller goals first. For a start, you can consider increasing your traffic.
Then when you achieve this goal, you can launch a lead generation campaign to turn your traffic into leads. When you are successful with this campaign, you can then try to convert these leads into sales.
Achieving your ultimate goal is a step-by-step process, you cannot achieve overnight. So try to start at the bottom and complete small goals and eventually you can reach the top.
Who Are Your Audience?
To make your digital marketing campaign successful, you should be customer-centric. That is why you need to have a deep understanding of your target audience.
With the advent of technology, you can gather relevant data and insights that will help you know your audience better. Likewise, you may also use your audience engagement and interaction to gather relevant information such as their behavior and habits.
Once you have known your audience well, you can then segment them according to specific criteria so you can laser-focused your campaign to a specific target.
Through segmenting your audience, it will be easier for you to target the right audience with the right content that resonates with them the most. Thus, making your campaign more effective.
How Well Does Your Website Perform Online?
There are websites which already built up their online presence that your campaign may only need a few adjustments to be effective. However, there are those websites that are so messed up that you need loads of work to create an effective digital marketing campaign.
So how do you know where a particular website belongs? Here are some things you need to check.
- Onsite Optimization
- Contents and Keywords
- Local Online Presence
- Social Media Presence
By evaluating the following areas, you can get a grasp on what you need to do and what has already been covered thus, giving you a clear vision of an effective campaign.
How Effective Is Your Previous Campaign?
Before you can come up with a compelling digital marketing campaign, you also need to know whether or not previous campaign for a particular website has been effective. This will give you some information on what are the campaign elements that need improvement and what do you need to carry on your next campaign.
What Is Your Budget?
Budget is critical. As a start-up, you have some budgeting constraints. You need to assign a fixed budget for your campaign. You should consider this when coming up with marketing strategies at a given time.
Your budget should be in consideration with your goals. If you want to achieve something, your budget should be enough so you can utilize the right resources to achieve your goals.
Likewise, setting up a budget and tracking your expenses is also needed so you can effectively measure your return of investment.
The success of a digital marketing campaign depends on how well you have planned it out. It consists of different factors.
Your strategies alone are not enough to sum up your success; neither is your budget. You need a combination of several factors to come up with a digital marketing campaign that works.
The questions above will help you evaluate a website. These questions will help you identify the right campaign approach that delivers a positive impact on your marketing goals.
In planning your campaign, take some time answering these questions and hopefully, you can provide your websites with the right digital marketing campaign that will ensure business growth.
January 5, 2018
June 26, 2017