Content Amplification for Digital Marketing

Digital marketing is not just a broad term you also need to incorporate different types of strategy to stay. One of the plans you need to give importance is the content amplification. Before delving into the main topic, it is vital that you must understand the meaning of content amplification.

Content amplification has a goal in which they aim to increase the reach threshold of their content. According to Vertical Measure, “content amplification is the use of paid, owned and earned media in promoting content in efforts to increase brand reach and to encourage new and existing users to move through the sales funnel.”

Knowing that no one reads your post is a huge frustration as a writer. You have inserted a good keyword density and incorporated H1 and H2 tags. However, everything eventually became a huge failure. The question you might want to ask “How can this happen?”. If you want a straightforward answer, it is simply because you didn’t think of amplifying your content.

Here are the ways you can amplify your content to energize your digital marketing.

Usage of paid media

Getting your content promoted online might be a bit expensive but it will surely pay-off. These advertised and sponsored articles are the tools you can use to give your content a better exposure. If you want to have a successful content amplification, you need to conduct a research first. You must know the medium your target buyers or potential clients are using.

In order to make this factor clearer, for example, your target market are the millennials. According to the statistics given by Pew, “Some 78% of 18 to 24 year-old use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users.”

As stated in the facts given, you now have the top three social media platform to be used for your advertisement. Snapchat, Instagram, and Twitter are the mobile apps you need to consider. Below are some of the visual examples of the promoted articles in the social media, listed by Bigcommerce.

Power of earned media

Unlike paid media, this one doesn’t have any payment involved. Even though this factor is hardest to gain, earned media is considered the most reliable way out if the three media. These five factors must be present in your content: word of mouth, viral content, testimonials, reviews, and brand buzz.

Before you get excited with earned media, the first thing you need to do is to make a content that is shareable. According to Business to Community, “creating an engaging infographic that is shareable and suitably branded will set you up as a thought leader in the space and encourage your audience to push it out to their networks.”

Below are some of the forms of earned media, listed by Convince And Convert:

  • Sharing of posts through individual accounts
  • Prominent placements on aggregator sites
  • Influencers and bloggers writing about your content
  • Pickups in traditional or trade media

Trust is essential when it comes to content marketing. When a person who has a huge following writes an article about your content, the write-up you did might as well share the number of shares and views that the one who was written by a blogger.

In control with owned media

Since you are the owner, you have the authority to publish the contents you wanted. For example, if there is an article you wanted to link, you are free to add the articles to your blog. Aside from the link, you may be able to feature the article you have made before. You may be able to get the chance to personalize the content in your blog.


There is no pressure in terms of number words or topic written since it’s yours. Owned media is what you are promoting in paid and earned media. Everything still boils down to how you write your content. It must be of high-quality and entertaining to read to avoid having users who visit and leaves your website just after reading the two sentences.

Increasing the reach of your content needs a lot of hard work. According to Heidi Cohen, there are five types of content: foundational, FAQs, cyclical, crowd pleaser, long playing. Once you have the unique way of telling your stories to your audience, you may be able to give an interesting and shareable content with them.

Always keep in mind that creating quality content is crucial for your website. If you will going to take your content for granted, you may not be able to have the chance of being featured in an article by a blogger. All of these start in just one content that is why you should focus on the topic that will surely create a buzz.

Want to know more about content promotion? Check Dlinkers for updates.

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