Marketing Terms: The Difference Between Integrated, Multichannel, Omnichannel
The digital marketplace is rife with a plethora of marketing terms that may not or may...
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8 Pros of Multi-Channel Digital Marketing
Television, desktop computers, laptops, mobile phones… Your target audiences are just hopping from one device to...
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5 Crucial Tactics to Make Every Visitor a Brand Ambassador
In the past, TV viewing was exclusively a relationship between the viewer and the show. Now,...
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Why Storytelling is Your Key to Successful Marketing
When you have established your brand, it is time to market it to the world, especially...
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Aristotle and the Art of Persuasion in Digital Marketing
The origin of Digital Marketing goes way back from 300 BCE. Persuasion, at that time, was...
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Email Marketing Strategies to Beat the Eight-Second Attention Span (Guest Post)
You only have 8 seconds to please your subscriber. The attention span of an average person...
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Capitalizing In Mobile Connectivity For Small Business Marketing
Mobile marketing has long been one of the most effective marketing approaches for business. Who wouldn’t...
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Enhancing Online Shopping Experience By Going Mobile
The way customers shop has drastically changed over the years. These days, customers can directly go...
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Why You Should NOT Give Up On Email Marketing Just Yet
Email marketing has long been a useful and meaningful way for most businesses to reach out...
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