If you think that content marketing is just about blogging or creating attractive visuals, then you might want to review your overall digital strategy.
It may seem easy; but it’s in fact, one of the most challenging and demanding aspects of online marketing. Crafting quality content is just the beginning. Next you need to publish, promote, adjust, observe, and measure. Similar to SEO, content marketing is a continuous process, wherein results won’t be noticeable until after several weeks.
Good thing that you don’t have to go through this alone.
I’ve gathered six of my favorite content marketing blogs where I learn about the ins and outs of the business. Pick your favorite, or add to my list! Here they are in no particular order:
Whether you’re a content marketing wiz or a novice, CoSchedule’s blog is chockfull of insightful information, step-by-step guides, and even downloadable goodies to make your stay worthwhile. They regularly produce articles, but not so much as to crowd your inbox (about twice a week).
Just because they’re not big on quantity doesn’t mean they scrimp out on quality. Their blog posts are comprehensive – usually 1,200 words or more – and include bits you can easily share on your favorite social media platforms. They love image quotes that you can Tweet or Pin, which makes reading their content highly fun and interactive.
Best Feature: One of the things that will catch your eye is a Headline Score on the lower right corner of every post title. That number is from their Headline Analyzer, a free tool where you can check how effective your blog title is going to be. Don’t be shy and try it for yourself!
One of the global leaders for content marketing, CMI boasts of in-depth articles from industry and in-house experts. I’m always amazed each time I visit their blog. Even as a digital marketing expert, there’s still plenty of stuff to learn and take in. But if you want to have more fun – and maybe meet important folks in the trade – CMI hosts a Content Marketing World event every September in Cleveland, Ohio and an Intelligent Content Conference each Spring.
Although their staff is busy year round, they still welcome qualified contributors to bring new knowledge on the table. If you’ve got fresh information or perhaps you just want to thank them for their hard work, don’t hesitate to contact them.
Best Feature: Looking for real-life examples of content marketing gone right? Look no further than their white paper library. You can also have a free copy of their monthly magazine, Chief Content Officer (CCO), available in print and digital formats.
If you’re a blogger who’s down on his luck, you’ll love to stumble upon Boost Blog Traffic.
Featuring a no-nonsense, thorough approach to writing and earning from your blog, you will fall in love with their content. However, as their editorial team is highly strict about what they put out (making sure each article is topnotch and practical), they don’t publish as often as other blogs. But when they do, you can be confident that it’s a post so informative that you’d either comment right away, or share it with your fellow bloggers.
Boost Blog Traffic has a personal tone that makes you feel like the author is talking in front of you. It’s one of their styles that make their work so appealing to readers like me. Now you’ll probably feel overwhelmed with all this blogging information at your fingertips. So if you want to learn at your own pace, BBT offers programs and courses specially designed for bloggers. Go ahead and get your feet wet.
Best Feature: Blog articles are not my only source of knowledge for content marketing. Believe it or not, the comments section is a gold mine of ideas. Each BBT post has active engagement where I usually take inspiration from. If I’m not lurking, I also enjoy participating in some good-natured conversation with the BBT community.
Looking for data-rich articles to drive the point home? Then you’ll like BuzzSumo’s blog – and their new look. Whenever I don’t clearly understand a concept about content marketing, their blog is my go-to site. Aside from their main product, which is the Influencer Marketing Tool, their blog posts offer insights backed by numbers. It definitely puts a different perspective when you see an idea that’s been tested and measured.
Best Feature: I personally enjoy putting screenshots in my articles for visual impact. But I learned its positive effects first from BuzzSumo. If they’re not using screenshots, they split the walls of text with relevant images and moving GIFs. I like that they sometimes insert funny or clever pictures, just to break the ice. Reading their blog posts are always a joy.
Whenever I’m after the latest buzz regarding content marketing, Contently’s blog is my first choice. Their posts always make me question my original theories or beliefs when it comes to the subject. After reading their articles, you might feel doubtful, restless, and even find yourself frowning (that’s usually what happens to me). That’s a good thing! It means their content has made you thirsty for truth and further knowledge.
Some of their posts are not going to as comprehensive as other blogs, but there’s usually no need for that if you’re reporting news or opinion pieces. In fact, I find that their articles save me time thanks to its length – but I still learn a lot. Think of their style as cost-effective. It’s going to be long when it needs to be, but otherwise, you get just the right amount of information to feed your mind.
Best Feature: Contently offers insight not only for digital marketing experts or content marketers, but also for travel companies, people in the finance industry, as well as firms in the entertainment, and retail sections. When you visit their blog, you can pick a category and sector to read articles from. They make it easy for online users to find content that matters to them.
Writing plays a huge role in content marketing. Yes visuals are the trend – but every good marketer out there understands that you’ll need something powerful to back up those beautiful images. That’s where the right words come in. Nowadays, if you want to succeed in your content marketing campaign, having a great writer on your side is a necessity. This leaves you with two options: hire one OR be one.
If you choose the latter, The Write Life offers amazing tips on how to maximize your talent. From beating writer’s block, finding ideas, marketing your stories, to being a freelancer, you’ll find everything you need right here. You can say it’s a one-stop resource for writers everywhere. Do you have bloggers on your team? Share the blog to help them improve their craft. After all, writing should also be a continuous process.
Best Feature: The Write Life boasts two fantastic features: the first is their step-by-step guide on starting a blog. This is perfect not only for bloggers, but also for businesses who are thinking of creating their own company blog. Second is their section on Self-Publishing. It contains valuable tips and guides from industry experts for those who want to publish their own books. From publishing on Amazon to responding to negative critiques, The Write Life has got you covered.
Don’t just take my word for it, visit these blogs and see for yourself.
It doesn’t matter whether you’re new to content marketing or you’re a pro, each day is an opportunity to learn something precious. Take advantage of every chance you get to learn from experts. Although they should be earning a profit from their works, I’m happy that they willingly share their knowledge freely.
So how about you – are YOU ready to take content marketing seriously this year?