Blogger Outreach For SEO: A Step-by-Step Guide (Guest Post)
For most marketers, blogger outreach is like an art. Despite all of your years of working, it’s a bit hard to know what reaction you will be getting.
People differ from one another. Some will ask you to leave them alone. Others will be grateful while the rest will ignore you. It can’t be helped that a particular phrase can be insulting for one and pleasant for another. What you can do as a marketer is to learn from one another and minimize the risk.
What is blogger outreach SEO, and what it can do for you, are just two of the questions that you should learn. Blogger outreach is one of the best ways to reach your target audience and increase your traffic as well as revenue. To help make your blogger outreach more successful, here’s a step by step guide.
What is Blogger Outreach?
Well, in a nutshell, this is the cheapest option yet. It’s also one of the most efficient ways to promote your brand. By reaching out, connecting and developing relationships with bloggers, you are creating the main foundations of blogger outreach marketing.
Generally, blogger outreach starts with you creating quality content then mentioning your blog, service, product or services and then asking bloggers in your industry to publish it in their blogs. It’s a win-win situation. You get a promotion and quality link from an authoritative website while the blogger will get high-quality content. This deal will bring you both great value as long as you follow some of the basic rules to blogger outreach marketing.
Benefits of Blogger Outreach
There’s a few benefits and advantages when you do blogger outreach marketing. Here are some:
- With guest blogging, you get to promote your product, increase brand awareness and show your product to a broad audience.
- Not only that but blogger outreach will give you more exposure by asking a blogger or influencer to share your brand, products, and services through his or her channels.
- Lastly, you can establish collaboration and create meaningful relationships when you look for other bloggers and influencers to work with under your niche.
Step By Step Guide
Let’s go through the blogger outreach process.
First things first, it is essential that you find your bloggers. Here are a few things you can do:
Advanced search operators
When searching through Google, you can use special commands called operators which will help you be more specific with your search. It’s using Google to its full potential. Listed below are some of the essential Google search operators every marketer should know.
Some of the queries you can use to find the right bloggers include:
- “Editorial guidelines”
- “Become a contributor”
- “Guest post”
- “Become an author”
- “Guest bloggers”
This is an all-in-one SEO platform which allows you to do:
- Competitive analysis
- Rank tracking
- Backlink analysis
- Site audit
- Keyword research
With the backlink research tool, you can type your competitor’s name and then check their backlink analysis and explore their backlinks. From here, you can analyze it and find the websites they use for guest posting and email these.
Choose the way
You can choose from three ways of outreaching:
Don’t send the same email to all bloggers. It’s worth taking the time to write an email manually and personalize it to fit the blogger you are reaching out to. Analyze their blog and then write something that’s more specific. You can try mentioning one article and cite it in your email. Write like a real person and be polite.
You can try using Buzzstream or Replyapp to automate this. You can send a lot of emails to a big list of the blogger of your choosing using these tools. You’ll be saving a lot of time this way. However, you should know that most bloggers don’t like it when someone treats them like this. It’s like you didn’t even bother to take the time to write a personal email or analyze their site. Some bloggers find this insulting.
As such, if you do decide to use a newsletter, try to avoid outreach templates and formal phrases. Personalize it and ensure that no one can guess that it was a newsletter.
Social media platforms
Lastly, you can connect with a blogger using their social media platforms. When getting in touch with them, don’t sound like a salesperson. Reaching out to bloggers is all about making relationships. Know them first then share your experience. From there, find common ground and then talk about the benefits that you can provide.
Try to avoid reaching out via Facebook since it’s more of personal communication with family and friends. The best social media platform you can use is Twitter.
Submit a pitch
When reaching out for a guest post, here are a few things you should keep in mind. Introduce yourself and your position as well as provide a brief background of your company. Then slowly tell them the reason why you reached out. Provide them with your best sample pieces and let them know what benefit they can get from a possible collaboration with you. Lastly, include a few topics that you can suggest.
Try to keep your letter as short as possible and avoid sending your article in full. Analyze their posts and then submit your idea of what article might be good for their website. Don’t address a topic that’s already covered in the blog. Always try to be professional but don’t be too formal.
Once you sent your email, follow up. They might have accidentally missed your email so go ahead and follow up. Try doing it twice and don’t harass them about it.
Check if the blog already had guidelines about guest posting. If so, it is important you follow these. Find out what the audience of the blog likes and then explore the blog before writing any content.
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March 15, 2019
February 8, 2019