Another year to unfold! Let us all welcome 2014 with a smile and more preparedness. We must have learned our lessons in 2013 perhaps, the most eventful year in SEO. We have struggled through Panda and Penguin and we have expanded our wings of wisdom with Hummingbird’s existence. We also experienced Google’s keeping us the keywords used by the users. Thought we were falling into pieces, but SEO is backed up and SEO experts around the world shared how to conquer it.
For the past years, we have heard about the death of SEO. Yet, still it is here, more challenging, fun and enjoyable to deal with. More so, businesses have realized and acknowledged the needs for online presence. With the year on the dawn, what do you think will SEO be next year?
2013 for SEO is still relevant yet amplified…
Everything you have learned in 2013 will be used in 2014 and it will be leveraged. Link building, social media marketing and content marketing will become bigger. There will be less adjustments to Panda and Penguin that will still target link quantity and content quality. However, marketers must be keener about their link profiles. They must perform periodic audits that will allow them to identify and remove unnatural inbound links. More so, investments with high quality contents will be critical for every business.
On the other hand, success will not be anymore reflected by Google rankings but by traffic, conversions and revenue. Rankings can be deceiving, you get the position #1 but you got few visitors. The problem is not with Google, it’s your page and you strategies using the social media.
In 2014, you have to look into every detail of SEO. You have the users, the website and the strategies. So, let us say you are focusing on your users.
There’s a lot of things you must be prepared with SEO in 2014. You also have the new knowledge graph and even the new Google SERP. Google Plus will about to rise as authority is one way to capture a better ranking in Google. Bing will also have some innovation. Definitely, SEO will still be a fruitful year for SEO. It won’t die but will live long with a few changes in the platform. Just before vacation comes, be excited about what else SEO is to offer in the next year to come.
Have some thoughts? Don’t forget to share it here.