Case Study 2




Case Study:
RENTSPOT

4,342.44% Increase in Organic Traffic







OVERVIEW

RoofCrafters is one of the leading residential and commercial roofing company from Southern Coastal SC, Coastal Georgia and Northern Florida. It has an A+ rating from BBB and currently has “Best of..” and “Elite Service” Winners at HomeAdvisor.  And yet, at the start of the campaign, this site has a problem when it comes to gaining traffic and sales. With Dlinkers, the site gains 4,342.44% increase in organic traffic and has made it keywords rank in local 3-Pack.







Our Process


Research

We conduct series of keyword and competitive research to uncover RoofCrafters online opportunities. We identify competitive keywords that can be used for the campaign.

Plan

We crafted a valuable plan for the onsite and offsite optimization changes of the site. We make sure that this can answer the goal of the website.

Implementation

We make necessary changes and provide onsite and offsite optimization to your website to improve its SERP position.

Monitoring

We provide comprehensive report and data analysis to help you understand your website’s performance during the run of the campaign.



Issues& Challenges


As a local business RoofCrafters needs to capture its targeted local market and it has issues in terms of getting them. It has a website but it isn’t uncovering its online opportunities. Simply, it is not ranking for relevant keywords in the local SERPS, therefore, NO TRAFFIC, NO ONLINE REVENUE.

To uncover their online opportunities, we started analyzing its website. Our goal is to make it visible in the local search results, increase website traffic and driver profit to the site through Local search optimization.



Ultimate Issues Discovered:

  • Increasing bounce rate
  • No Sitemap
  • No Microdata Schema & Increasing Site Errors (404)
  • Non-Secure Site
  • Missing Alt Tag on Images
  • Internal Links not Optimized
  • Empty Landing Page
  • Non Responsive Website
  • Low Offsite Links
  • HTML Improvements (Poor Meta Titles & Descriptions)
  • Slower Loading Speed
  • Unlisted in Local Citation


The Strategy


  • SEARCH ENGINE OPTIMIZATION (SEO)

    We have applied onsite optimization to maximize internal potential of the website. We secured the site from http now its HTTPS. We also work on its html improvements, adding relevant and compelling titles, descriptions and headings. We give value also to its content by adding a boosts. We simply fix all the ultimate onsite issues given above.

  • WEB DESIGN

    With A/B testing, it is found out that the overall site needs a makeover. We on work on its redesign, especially to increase the conversion rate on its landing page. Adding CRO and UI optimization, we have created a revolutionary website that can capture its local market.

  • LOCAL SEARCH OPTIMIZATION

    Having multiple locations (8) locations, we simply never forget to follow the NAP rule (name, address, phone) plus considering the L (links), the specific links for each target locations. We make sure also that those target pages are listed on top local citation sites.



RESULTS

Using the above strategies, we have seen drastic improvements within just 6 months.


4342.44%
Increase in Organic Traffic
2208.77%
Increase in New Users
127.5%
Increase in Conversion



Let’s Conquer the
Online World!

We will help you to achieve your goals and to grow your business.


LET'S WORK TOGETHER